In 1993 team uh-oh! recognised the expanding social/night life of children (000 to 14 years) and therefore, the need in the market place, for fashionable, affordable and long lasting sleepwear.
The first range, consisting of 15 garments was presented to Australian retailers in March 1994. Over the years, we have focused our energies on being a designated children’s sleepwear company. This has resulted in a seasonal collection of approximately 40 pieces, which can be purchased in over 70 retail outlets around Australia and New Zealand.
All of our stripes and prints are designed to compliment each other, which (if you are a retailer) makes merchandising our product so much easier and for our customers... so much more fun to wear!